The Essence of a Region: Te Puke Goodness Grows Here
The website Te Puke Goodness Grows Here (tepukegoodnessgrowshere.co.nz) serves as a digital gateway to the vibrant heart of the Te Puke district. More than just a website, it’s the online embodiment of a powerful brand and a community-driven philosophy. The phrase “Goodness Grows Here” encapsulates the region’s rich bounty, from its world-renowned kiwifruit and other agricultural products to the warmth and generosity of its people.
The site, a key initiative of the Te Puke Economic Development Group (TPEDG), is a hub for both residents and visitors. For tourists, it’s a guide to discovering the area’s unique attractions, including scenic spots like the Papamoa Hills, historic Maori settlements like Maketū, and local businesses that showcase the district’s flavors and hospitality. For the local community, it’s a source of information about local businesses, events, and initiatives like the “Lets Keep it Local” campaign, which encourages community support for the local economy.
“Goodness Grows Here” is a concept that was adopted to complement the district’s famous “Kiwifruit Capital of the World” slogan. While the latter highlights its primary agricultural industry, the former broadens the narrative to include the diverse and positive aspects of the entire region. This includes the fertile volcanic soil that produces a “basket of superfoods,” the innovative local businesses like Zespri and Comvita, and the collaborative spirit that ensures the community’s sustainable growth.
The website provides a platform for telling these stories, showcasing the beauty of the landscape and the strength of its people. It features content ranging from news and events to a directory of local businesses, serving as a comprehensive resource that promotes economic prosperity and a sense of collective pride.