The Engine Room of the Bay of Plenty: How Te Puke Economic Development Group Fuels a Thriving Community
In the heart of the Bay of Plenty lies Te Puke, a town known globally as the “Kiwifruit Capital of the World.” But beyond its agricultural fame, Te Puke is a dynamic and evolving community, thanks in large part to the strategic vision and hard work of the Te Puke Economic Development Group (TPEDG). This organization is the engine room that fuels a vibrant and growing district, working tirelessly to ensure its economic and social performance remains superior.
Established in 2012, the TPEDG was born out of a period of economic uncertainty, with a clear mission: to facilitate the engagement of all economic sectors and cultivate a flourishing, diverse economy. Under the leadership of General Manager Mark Boyle, the group has become a critical advocate for the district, helping businesses improve and grow, and promoting Te Puke as an attractive location for investment, industry, and new jobs.
The TPEDG’s work is multifaceted. They don’t just focus on the big picture; they are deeply involved in the day-to-day welfare of the community. Their “Lets Keep it Local” campaign, a direct response to the COVID-19 pandemic, is a perfect example of their grassroots approach. This initiative wasn’t just about branding; it was a powerful call to action that rallied residents to support local businesses, ensuring the town’s economic resilience during a time of crisis. The campaign fostered a strong sense of community spirit and highlighted the crucial role that local spending plays in a town’s survival.
On a larger scale, the TPEDG has been a key driver behind strategic projects that will shape Te Puke’s future. They have been instrumental in pushing for the development of the Rangiuru Business Park, a strategic asset designed to attract new industry and create jobs. They also work in partnership with organizations like the Western Bay of Plenty District Council and SmartGrowth to ensure that Te Puke’s development is well-planned, sustainable, and benefits all residents.
The TPEDG is more than just an organization; it’s a movement powered by a diverse membership that includes local government, corporate partners, small and medium-sized businesses, and community organizations. This collaborative approach is what makes their efforts so effective, ensuring a unified vision for a growing and vibrant Te Puke.
As Te Puke continues to evolve, from its rich history of agricultural success to a modern hub of innovation and community, the Te Puke Economic Development Group remains at the forefront, guiding its journey and ensuring that the goodness of this remarkable district continues to grow.
